Brighton seo

BrightonSEO – SEO Conference & Training Courses. A huge, twice-yearly search marketing conference and training event. BrightonSEO is a one-day search marketing conference + one-day search marketing training day in England (Brighton). This conference takes place twice a year and brings together some of the best speakers in the world of search. We attend every Brighton SEO (it's like our Christmas!) Laura Slingo Digital Campaign Manager, Seeker Digital @lauraslingo. BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal ... Hello, and welcome to the brightonSEO Online Academy! For ten years now we've been organising brightonSEO, it started out as two dozen people in the upstairs room of a pub and quickly expanded to become one of the biggest conference and training events in the world. Brighton Arhcitects, Yelo were seeing a drop in their enquiries as other Brighton Architects had moved into the top 10 positions, within four weeks of joining our “SEO and digital marketing for small business in Brighton” they are back on page one of Google for searches for “Brighton Architects” and “Sussex Architects” BRIGHTON SEO – CONTENT SESSION 1. Contextual optimisation: Value led content for your SEO ecosystem John Brasington. With Google Algorithms advancing rapidly everyday, our content has to be connected. And as Google introduce new features across the Knowledge Graph, we also need to become authority figures on our subject. Local Brighton SEO – serving Brighton and Hove businesses. Our office is located at Hove Town Hall, PLATF9RM, Church Rd, Hove BN3 3BQ– but we help clients with their SEO in Brighton, Hove, Lewes and Eastbourne area with search engine services and digital marketing. SEO is the famous acronym for Search Engine Optimisation and it refers to the process of ranking your website as high as possible in the search engine results on Google, Bing or Yahoo. In times when digital marketing can make or break your company’s success, our SEO services Brighton are the key part of ensuring that your company will ... brightonSEO started out as a few people meeting at an upstairs room in a pub. Now we’re at the biggest venue in Brighton. Still not quite sure how that happened. If you’re completely new to the world of SEO then attending the Brighton SEO conference is a fantastic way to be thrown in at the deep end. When I attended the April 2018 Brighton SEO conference I had been in the SEO industry for around 2 weeks. As such, I decided to create this guide […] Copywriting for SEO - ONLINE LIVE. Starts 14th July 2020. This intensive online workshop will show you how to make immediate copy improvements to your website to position it for success in the Google SERPs.

Big SEO - A Reddit Community for SEOs

2013.03.04 22:22 Clayburn Big SEO - A Reddit Community for SEOs

First of all, welcome. We're glad you all decided to visit our growing community. This subreddit was created with the intent to foster growth and knowledge about not just SEO but all disciplines of inbound marketing that get shuffled under the title, SEO. We want you all to feel welcome. **We encourage you check the sidebar and rules before posting**. All beginner resources and answers to beginner questions will be found there.
[link]


2020.09.03 14:19 Lionmarketing123 SEO Brighton SEO Services West Sussex

If you want the best digital marketing experts to craft your SEO campaign, Lion Marketing is the name you can trust. We have years of industry presence and have projected ourselves as a leading service provider of SEO in Brighton. Discuss your business goals with us and we will customise our services accordingly.
submitted by Lionmarketing123 to u/Lionmarketing123 [link] [comments]


2020.08.31 19:52 Badwolfvirus Hey Reddit! I'm Jamie Alberico AKA Jammer Volts the 100% human technical SEO consultant. I just spent a month road tripping across America with my laptop and dog-- AMA!

Hey Reddit! I'm Jamie Alberico AKA Jammer Volts the 100% human technical SEO consultant. I just spent a month road tripping across America with my laptop and dog-- AMA!
Let's get nerdy tomorrow 1 September 2020 at 1PM Eastern/7PM Central Europe!
I'm a technical SEO consultant who specializes in JavaScript frameworks, enterprise/international, and e-commerce sites. My skills include breaking things, finding broken things, and telling other people things are broken.
Last year, I pivoted from working at the in-house SEO Product Owner at a Fortune 500 company to being a solo consultant. I tested out the 'SEOs can work anywhere' trope and spent a month road-tripping and camping from Colorado to New York. I worked from weird old barns, hidden forest havens, and managed not to die when I accidentally turned my camping stove into a molotov cocktail.
I'm on the internet a lot. You might know me from:
https://preview.redd.it/50lc3xygmdk51.png?width=601&format=png&auto=webp&s=af3ef2ab22d6c02cd323d179bb009f3412161f65
If you don't know me, then is the perfect time. Ask me about Tech SEO, in house vs agency vs solo consultant life, what I learned from being a tech vagabond.
AMA-- as long as it's not creepy ;)

https://preview.redd.it/ay9fyl9crdk51.jpg?width=1184&format=pjpg&auto=webp&s=f0a5e9cdba878f9bbff162f4d829c1cbc4d7c6d4
submitted by Badwolfvirus to TechSEO [link] [comments]


2020.06.20 15:54 MJR_Major Bounce rate DOES NOT MATTER for SEO

People here seem to think bounce rate matters and a low bounce rate means better search rankings. This is false. It has been confirmed false by people at Google for years. Here's a video from last week from the head of Google Search, go to 25:00
https://youtu.be/JXxkoASrqNg
There's no reason to focus on lowering your bounce rate. If a low bounce rate was good for SEO today we would still see articles broken up into page 1, page 2, etc like we did 10 years ago. The ONLY reason people talk about bounce rate is because it's in your face by default on Google Analytics.
Another article from 2019, you can find many more. https://www.fibremarketing.co.uk/brighton-seo-2019-takeaways-john-muellers-qa/
submitted by MJR_Major to juststart [link] [comments]


2020.04.14 15:58 mediakynect SEO Brighton - SEO Services Brighton Media Kynect

SEO Brighton - SEO Services Brighton Media Kynect submitted by mediakynect to u/mediakynect [link] [comments]


2020.04.10 10:40 mihirsuvarna Business that used a few hacks to grow and expand their business

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.
  1. Tiger King
The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a sympathetic asshole. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.
  1. Fortnite
Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.
  1. Make the game.
  2. Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
  3. Launch the game, do the grand slam, collect the money and sail for the next game.
That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.
  1. The game was completely free.
  2. Huge in-game updates, which they called "Seasons".
Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.
  1. Limited-time game mods
They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)
  1. Crimibox
Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?
  1. It was super targeted.
  2. People always fall for personality quizzes
12. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.
  1. Uber
How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
14. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.
submitted by mihirsuvarna to u/mihirsuvarna [link] [comments]


2020.04.09 14:11 SpicyCopy I found 18 growth hacking examples to inspire you for your next campaign. (Not only popular ones like Airbnb and Dropbox, even one from Tiger King).

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.
  1. Tiger King
The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a total badass. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.
  1. Fortnite
Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.
  1. Make the game.
  2. Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
  3. Launch the game, do the grand slam, collect the money and sail for the next game.
That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.
  1. The game was completely free.
  2. Huge in-game updates, which they called "Seasons".
Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.
  1. Limited-time game mods
They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)
  1. Crimibox
Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?
  1. It was super targeted.
  2. People always fall for personality quizzes
11. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.
  1. Uber
How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
13. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.
That's all folks!
If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/
submitted by SpicyCopy to GrowthHacking [link] [comments]


2020.04.09 14:11 SpicyCopy I found 18 growth hacking examples to inspire you for your next campaign. (Not only popular ones like Airbnb and Dropbox, even one from Tiger King).

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.
  1. Tiger King
The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a total badass. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.
  1. Fortnite
Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.
  1. Make the game.
  2. Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
  3. Launch the game, do the grand slam, collect the money and sail for the next game.
That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.
  1. The game was completely free.
  2. Huge in-game updates, which they called "Seasons".
Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.
  1. Limited-time game mods
They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)
  1. Crimibox
Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?
  1. It was super targeted.
  2. People always fall for personality quizzes
11. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.
  1. Uber
How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
13. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.
That's all folks!
If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/
submitted by SpicyCopy to growthmarketing [link] [comments]


2020.04.09 12:37 SpicyCopy I found 18 growth hacking examples to inspire you for your next campaign. (Not only popular ones like Airbnb and Dropbox, even one from Tiger King).

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.
  1. Tiger King
The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a sympathetic asshole. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.
  1. Fortnite
Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.
  1. Make the game.
  2. Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
  3. Launch the game, do the grand slam, collect the money and sail for the next game.
That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.
  1. The game was completely free.
  2. Huge in-game updates, which they called "Seasons".
Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.
  1. Limited-time game mods
They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)
  1. Crimibox
Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?
  1. It was super targeted.
  2. People always fall for personality quizzes
12. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.
  1. Uber
How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
14. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.
That's all folks!
If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/
submitted by SpicyCopy to startups [link] [comments]


2020.04.09 12:34 SpicyCopy I found 18 growth hacking examples to inspire you for your next campaign. (Not only popular ones like Airbnb and Dropbox, even one from Tiger King).

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.
  1. Tiger King
The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a sympathetic asshole. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.
  1. Fortnite
Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.
  1. Make the game.
  2. Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
  3. Launch the game, do the grand slam, collect the money and sail for the next game.
That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.
  1. The game was completely free.
  2. Huge in-game updates, which they called "Seasons".
Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.
  1. Limited-time game mods
They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)
  1. Crimibox
Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?
  1. It was super targeted.
  2. People always fall for personality quizzes
12. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.
  1. Uber
How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
14. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.

That's all folks! If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/
If you don't know a lot about growth hacking this free course could help a lot.

submitted by SpicyCopy to Entrepreneur [link] [comments]


2020.03.11 10:47 nancygt Why accessibility is the crucial element to great format & marketing

Accessibility is the important thing factor to powerful verbal exchange, the center of high-quality format, and without accessibility your advertising will fail on a couple of stages. What’s a terrific design with out effective accessibility? Nicely, a design that can't be to be had or cannot meet the wishes of a enormous style of potential clients which incorporates those who have visible, auditory, speech or cognitive incapacity is not any awesome layout the least bit. Picture layout is associated with effective communique in society. Available format is a huge technique for designers to make certain that their product and services meet the want of the widest possible target market no matter their capability or age. Like microsoft says,
It’s no longer sincerely doing the right element, it’s doing the clever thing. Collectively with accessibility in your design is the clever aspect to do. It is also crucial to take into account accessible layout for crook, social and Industrial Corporation and thru here i mean motives. Why format for accessibility?
Accessibility = income
Surveys have shown that over one thousand million humans spherical the arena stay with some form of incapacity and as anticipated, the populace of people with disability maintains to broaden. Further studies has validated that enforcing accessibility in a design minimizes the charge at which customers abandon web sites which ends up in an extra expected $2. 4 million greenback annual revenue. Over 1 billion people are probable denied get entry to a wonderful layout, over a billion who ought to have contributed to a wonderful sale. Accommodating clients thru layout to cope with those figures method more customers and virtually more profits. If those motives by myself aren’t sufficient to inspire Digital Marketing Companies in Brighton to layout for accessibility, take be aware of those:
1. Accessibility is needed via regulation:
The law calls for that our paintings and getting to know environment are handy for individuals with disabilities. Consisting of accessibility in your design manner staying off the course of many proceedings. There are fines and outcomes imposed on organizations who do not make provision for accessibility. Therefore, the ones tips need to encourage you to make accessibility a priority.
2. Advanced SEO (search engine optimization):
Search engines may be in comparison to blind clients. They're capable of see the content of your picture therefore collectively with accessibility skills which consist of alt text for picture improves the SEO. You have honestly nothing to lose through improving accessibility.
3. A social duty
Accessibility in your format demonstrates social responsibility. It shows you are contributing your first rate iota to humanity. It'd construct your recognition.
4. Accessibility technique innovation:
Accessibility calls for creativity. Opposite to popular opinion that making provisions for accessibility is uninteresting or nicely, unpleasant, accessibility lets in you to find out new thoughts, to be innovative and this may provide your layout a completely precise appearance if you want to appeal to all capability customers and most surely take you in advance of your competitors. How to do it
As exciting as the idea of at the side of an accessibility function on your layout may also sound, you’re likely thinking a way to put into effect this and how expensive will or no longer it's?…
I’ve actual statistics, it is not high-priced or tough. Like something, it's going to require a few efforts in your element. Before designing, you could need to do a history test on who your capability users are and what type of capacity accessibility troubles your customers might have. Those issues is probably visible (this is, shade blindness, severe moderate sensitivity, blurred imaginative and prescient or night time blindness), mobility (a wheelchair or muscle or joint troubles, disability to move part of the frame), cognitive incapacity (gaining knowledge of or thinking incapacity e. G dyslexia), auditory, and seizures. Having primary facts about this may come up with a splendid begin on the way to start.
Designing for visually impaired humans:
Approximately eighty% of accessibility issues are related to sight. So proper here is what to do. Upload shade assessment.
Do no longer hardcode font length
Use messages on the aspect of color for errors: the usage of colour because the handiest way to your photos may be tough to customers who're colour blind or who choose a dimmed show backlight. Indicating the motive for an error with message is a brilliant concept for such customers. Consist of assistive technology: those entails the show screen readers, the magnifiers or speech to text software program or the voice popularity software. Make certain sufficient contrast between textual content and its historical past. This is for a textual content that is 24px, 19px, ambitious or massive, the lightest gray encouraged on a white heritage is #959595.
Designing for bodily disabled humans:
Allow form place space: surely defined limitations for form fields are vital for users with mobility impairments and cognitive disability.
Make massive clickable options
Keep away from making dynamic contents that name for masses of mouse motion. The usage of assistive generation is in addition very applicable here. Provide visible reputation indication for keyboard focus. Designing for users with cognitive incapacity (e. G dyslexia):
Maintain your content simple, brief and easy. Use images and diagrams to assist text as highlighted above. A form without a label is a no-no. Labels inform the person of the cause of a area. It keeps its usefulness while recognition is positioned in the situation. That is a miles better reachable device for customers with cognitive incapacity.
How format for accessibility allows in marketing
We’ve now checked out some quite realistic techniques to encompass accessibility for your design, so allow’s communicate approximately the way it permits in marketing. An often instance, in digital marketing, the project has always been how do you;
Acquire greater human beings
Get extra web site visitors
Construct your goal marketplace
Handy designs are a terrific manner to growth your commercial employer attain and increase its attraction. It will increase your danger of having that traffic Digital Marketing Agencies in Cardiff want and this as nicely will growth your sales as discussed in advance. Additionally, accessibility draws extra potential organization partners. In marketing, we need as many business companions as we are able to get. Now not truly the ones you do enterprise with however folks that might similarly marketplace your designs. Outside of the fact that accessibility in your layout earns you credibility amongst physical capable potential industrial organization companions, it'll additionally earn you greater partners some of the bodily challenged ones because of the fact you've got shown the arena through your handy layout which you do not discriminate and you bear in mind they may be equal to the mission notwithstanding their physical demanding situations. Earlier than you deliver a totally ultimate verdict in your layout, take a look at for accessibility with actual customers. Make adjustments where you need to, then pass ahead, launch it.
Follow on Facebook & Twitter
Connect with LinkedIn
Subscribe on YouTube
submitted by nancygt to u/nancygt [link] [comments]


2020.02.26 13:19 lenahayden46 How SEO Compaines Brighton Gain Traffic For A Website?

Neurol Tech Company plays an energetic function in all the SEO Companies Brighton and also the ground of search engine optimization.
#seocompanyinbrightonand hove #allseocompanyinbrightonand hove
#adagenciesbrighton #brightonseoagency
#seocompanybrighton #seoconsultantbrightony
submitted by lenahayden46 to u/lenahayden46 [link] [comments]


2020.02.13 20:05 teleworker Demand Editor - Healthline

" The Medical News Today team is seeking a Demand Editor to join their growing team either in the Brighton, UK office or remotely within the UK. We aim to create clinical content that educates, inspires, and — most importantly — connects with people who want to improve their health and well-being. We work hard to create content that not only connects with our user but is also mindful of SEO. The result is content that consistently breaks traffic records!
What You'll Do:

https://careers.redventures.com/application/position/1970946?gh_jid=1970946
submitted by teleworker to RemoteWorkSource [link] [comments]


2020.01.13 12:45 TashaWoodford How To Write a Great CV

I run a small British recruitment agency which specialises in helping companies hire digital marketing experts. As you can imagine, I've seen alot of CVs during my 20+ years of recruitment and have acquired a very long list of typical mistakes people make when writing their CVs.
I've used those mistakes to compile a list of 20 top tips to writing a CV. We've used these at CV writing workshops around England and people tell us it's really helpful. We've also written a popular blog sharing these tips on How To Write a Great CV. The top 20 tips are below.
  1. Don’t label the CV, “Curriculum vitae” in the header at the top of the page. We know it's your CV, don't ditract us from the good content and you're wasting space.
  2. Don’t bother stating “References Available” on the CV, all job offers are subject to reference taking, you’re just wasting more valuable space. They’ll ask for referee details when then they want them.
  3. Be sure to put your address, if you don’t want to be specific then perhaps use your postcode, city or at least county. If you don’t state where you leave us readers wondering. We're always looking for the "easiest" engagement, so if CV doesn't tell me where you are I might assume you're not local. Also if you aren't local and relocation is easy - tell us on the CV so we bear this in mind when making decisions.
  4. List your accurate contact details. Email and mobile number. Don’t use an unprofessional (or your work) email address. It doesn’t give the best impression for the hiring manager to contact you at your place of work or to see you use a silly unprofessional email. Remember you’re trying to entice them into hiring you!
  5. If you run a blog, YouTube channel, website, or have an online portfolio you’re happy to share with an employer, share your sidehustle's details on your CV as they’re an obvious way of demonstrating to an employer you’re really committed to your craft, ie practicing your copywriting in a blog, tactics on a website etc.
  6. If your career relies on your writing style, links or outreach, you'd better put links in as examples in your CV. It’s great if you’re able to showcase articles from authoritative sites like Huffington Post, Forbes, BBC etc
  7. Start the CV with a PERSONAL PROFILE, it’s like a quick intro or overview as to who you are, what strengths you will bring with you to an employer i.e. they can read almost just this and know whether they want to meet you. Make it personal, not generic or you'll be just like everyone else. Highlight the achievements which set you apart from everyone else ie certifications, multiple languages, awards, budget control, georgraphical remit, industry verticals etc.
  8. Bullet point under a SKILLS & TOOLS heading- this condenses the space you use to itemise all your skills and industry tools you use. Listing your tools can also show evidence of using the same tools as the employer which means you could hit the ground running quicker. Sometimes recruiters aren’t sure of what they’re hiring - seeing the same tool in your CV as listed in the job spec can encourage them to choose your CV. (There's even a blog series on Top10Digital Tools - they're that important)!!.
  9. Write both the PROFESSIONAL EXPERIENCE and EDUCATION sections in chronological order, most recent first. We’re more interested in what you’ve been doing recently than what you did 5-10 years ago. So put your most recent first.
  10. In PROFESSIONAL EXPERIENCE if you've been promoted in one company, separate the various job titles and their dates. This will show your history of promotion from within, indicating a potential for future progression. Be sure to put the total dates of employment against the company and then separate dates for each job function.
  11. Separate each employment into sections; scene-setting with reporting to, responsible for (headcount, budget, geography, function) and then bullet points of your achievements.
  12. When stating ACHIEVEMENTS for each role, make them measurable. Nothing worse than just saying “it improved”. Did go up by 2 users or did it fly by increasing 1500%? Not sure what to put? Look at your performance reviews and KPI’s, how did you perform? What about your campaigns or platforms you manage? By showcasing your measurable achievements, it also indicates to an employer you've an understanding of data, and that you analyse your work. Something which every marketer has to be.
  13. Under the title EDUCATION & QUALIFICATIONS, make your qualifications bold, not the institution. I care more about what you studied than where you studied!
  14. Don’t just stop with just your academic education. What about your more recent industry learning. Have you got industry certification (Google Ads, Google Squared Online, CIM etc). Don't let an employer think your learning stopped in your higher education.
  15. Show an employer you’re on top of the industry updates. Itemise in your CV if you've been attending industry conferences, or even are a speaker - at BrightonSEO, MozCon, PubCon etc. Or perhaps you participate in TwitterChat’s, Workshops or Forums.
  16. To wrap up the CV, I'd add a section called INTERESTS / HOBBIES. I note people have different opinions on this. I believe it’s good to have because it allows the employer an insight into who you are on a personal level. Companies hire individuals to add to company culture. The interests section allows the interviewers to have some benchmark topics to relate to you, icebreaker or even mutual interest. Sometimes those interests are directly appropriate for the company’s own brand ie a foodie would work well in a Food & Beverage brand or an avid fitness junkie might work well for a sports brand. These are the extremes but sometimes it’s great to find utopia marriage for both the job seeker and the employer!
  17. Using icons/infographics on a CV aren’t a great way of representing yourself at your best. They’re not always read well by resourcing platforms. It also sometimes looks like people trade the aesthetics for the substance of the CV. It’s much better to go for a straightforward word document than a trendy designed CV, unless you’re a graphic designee i.e. ignore the downloadable templates and go for something simplistic. Let the CV’s content speak for itself.
  18. Try and keep your CV to just 2 pages. It’s not impossible even if you’ve got 10+ years' experience. Pare back your early experience as the work you’ve done more recently is more relevant to your current job search. An internship might not even make it onto your CV!
  19. Don’t just pick and choose what you want to show ie leave out some employment. Your CV has to be an honest reflection of your work experience. Just showcase the work you’re more proud of (and is more relevant) for a hiring manager to pay attention to.
  20. Consider the job and company you're applying to. Create a strong generic CV and then being able to adapt it for each specific role can make a huge difference to an application process. Highlighting different strengths and skills which are required in each job description or advert can make your CV more appealing to the hiring decision-makers.
Hope these generic tips help you write a great CV. If you work specifically in digital marketing, you can claim a FREE CV critique from specialist recruitment agency, clockworkTalent.
Good luck!
submitted by TashaWoodford to jobadvice [link] [comments]


2019.09.25 12:11 Ann_Yaroshenko How Googlebot Renders: Jamie Alberico’s presentation on Brighton SEO

Jamie Alberico’s presentation is a brilliant example of winning a combination of insightful content + unique author’s style. It is really worth exploring!
I made a short recap for fueling your interest:
➡ How Googlebot Renders
If Google cannot render the pages on your site, it becomes more difficult to understand your web content because we are missing key visual layout information. As a result, the visibility in Google Search can suffer.
Each resource must be fetched independently before the page can be accurately rendered. This is a major part of the issue with client-side rendering. More client-side calls mean more blindspots for you.
Choose a strategy that’s right for your business and stack. You don’t have to be 100% client-side, 100% server-side, or 100% both (dynamic). Load what matters when it matters.
Here is a link to the insightful presentation:
https://www.slideshare.net/JamieAlberico/how-googlebot-renders
submitted by Ann_Yaroshenko to TechSEO [link] [comments]


2019.09.12 18:11 ospreyBMF Brighton SEO Meet-up

submitted by ospreyBMF to MozSEO [link] [comments]


2019.09.12 18:07 lwatton20 Brighton SEO Meet-up

Anyone here going to Brighton SEO tomorrow? It’ll be my first time going so keen to meet people! Let me know
submitted by lwatton20 to SEO [link] [comments]


2019.09.12 12:09 katechernyaeva Will I see you at BrightonSEO?

I wonder if any of you are going to BrightonSEO tomorrow. I will be happy to meet in person with our subscribers and have a chat over a cup of coffee.
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2019.09.09 06:50 Hgkkhk Part 2 of most common words

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2019.08.20 19:10 matthewbarby The delicate balance of building an online community business

Hey /Entrepreneur 👋
Just under two years ago I launched an online community business called Traffic Think Tank with two other co-founders, Nick Eubanks and Ian Howells.
As a Traffic Think Tank customer you (currently) pay $119 a month to get access to our online community, which is run through Slack.
The community is focused on helping you learn various aspects of marketing, with a particular focus on search engine optimization (SEO). Alongside access to the Slack community, we publish new educational video content from outside experts every week that all customers have access to.
At the time of writing, Traffic Think Tank has around 650 members spanning across 17 of the 24 different global time zones.
I was on a business trip over in Sydney recently, and during my time there I met up with some of our Australia-based community members. During dinner I was asked by several of them how the idea for Traffic Think Tank came about and what steps we took to validate that the idea was worth pursuing.
This is what I told them…

How it all began

It all started with a personal need. Nick, an already successful entrepreneur and owner of a marketing agency, had tested out an early version Traffic Think Tank in early 2017. He offered real-time consulting for around ten customers that he ran from Slack. He would publish some educational videos and offer his advice on projects that the members were running.
The initial test went well, but it was tough to maintain on his own and he had to charge a fairly high price to make it worth his time. That’s when he spoke to me and Ian about turning this idea into something much bigger.
Both Ian and I offered something slightly different to Nick. We’ve both spent time in senior positions at marketing agencies, but currently hold senior director positions in 2,000+ public employee companies (HubSpot and LendingTree). Alongside this, as a trio we could really ramp up the quality and quantity of content within the community, spread out the administrative workload and just generally have more resources to throw at getting this thing off the ground.
Admittedly, Nick was much more optimistic about the potential of Traffic Think Tank – something I’m very thankful for now – whereas Ian and I were in the camp of “you’re out of your mind if you think hundreds of people are going to pay us to be a part of a Slack channel”.
To validate the idea at scale, we decided that we’d get an initial MVP of the community up and running with a goal of reaching 100 paying customers in the first six months. If we achieved that, we’d validated that it was a viable business and we would continue to pursue it. If not, we’d kill it.
We spent the next month building out the initial tech stack that enabled us to accept payments, do basic user management to the Slack channel, and get a one-page website up and running with information on what Traffic Think Tank was all about.
After this was ready, we doubled down on getting some initial content created for members – I mean, we couldn’t have people just land in an empty Slack channel, could we?
We created around ten initial videos, 20 or so articles and then some long threads full of useful information within the Slack channel so that members would have some content to pour into right from the beginning.
Then, it was time to go live.

The first 100 customers

Fortunately, both Nick and I had built a somewhat substantial following in the SEO space over the previous 5-10 years, so we at least had a large email list to tap into (a total of around 40,000 people). We queued up some launch emails, set an initial price of $99 per month and pressed send.
[LINK] The launch email I sent to my subscribers announcing Traffic Think Tank
What we didn’t expect was to sell all of the initial 100 membership spots in the first 72 hours.
“Shit. What do we do now? Are we ready for this many people? Are we providing them with enough value? What if something breaks in our tech stack? What if they don’t like the content? What if everyone hates Slack?”
All of these were thoughts running through my head.
This brings me to the first great decision we made: we closed down new membership intake for 3 months so that we could focus completely on adding value to the first cohort of users.

The right thing at the right time

SEO is somewhat of a dark art to many people that are trying to learn about it for the first time. There’s hundreds of thousands (possibly millions) of articles and videos online that talk about how to do SEO.
Some of it’s good advice; a lot of it is very bad advice.
Add to this that the barrier to entry of claiming to be an “expert” in SEO is practically non-existent and you have a recipe for disaster.
This is why, for a long time, individuals involved in SEO have flocked in their masses to online communities for information and to bounce ideas off of others in the space. Forums like SEObook, Black Hat World, WickedFire, Inbound.org, /BigSEO, and many more have, at one time, been called home by many SEOs.
In recent times, these communities have either been closed down or just simply haven’t adapted to the changing needs of the community – one of those needs being real-time feedback on real-world problems.
The other big need that we all spotted and personally had was the ability to openly share the things that are working – and the things that aren’t – in SEO within a private forum. Not everyone wanted to share their secret sauce with the world.
One of the main reasons we chose Slack as the platform to run our community on was the fact that it solved these two core needs. It gave the ability to communicate in real-time across multiple devices, and all of the information shared within it was outside of the public domain.
The other problem that plagued a lot of these early communities was spam. Most of them were web-based forums that were free to access. That meant they became a breeding ground for people trying to either sell their services or promote their own content – neither of which is conducive to building a thriving community. This was our main motivation for charging a monthly fee to access Traffic Think Tank.
We spent a lot of time thinking through pricing. It needed to be enough money that people would be motivated to really make use of their membership and act in a way that’s beneficial to the community, but not too much money that it became cost prohibitive to the people that would benefit from it the most. Considering that most of our members would typically spend between $200-800 per month on SEO software, $99 initially felt like the perfect balance.

Growing pains

The first three months of running the community went by without any major hiccups. Members were incredibly patient with us, gave us great feedback and were incredibly helpful and accommodating to other members.
Messages were being posted every day, with Nick, Ian and myself seeding most of the engagement at this stage.
With everything going smoothly, we decided that it was time to open the doors to another intake of new members.
At this point we’d accumulated a backlog of people on our waiting list, so we knew that simply opening our doors would result in another large intake.
Adding more members to a community has a direct impact on the value that each member receives. For Traffic Think Tank in particular, the value for members comes from three areas:
  1. The ability to have your questions answered by me, Nick and Ian, as well as other members of the community.
  2. The access to a large library of exclusive content.
  3. The ability to build connections with the wider community.
In the early stages of membership growth, there was a big emphasis on the first of those three points. We didn’t have an enormous content library, nor did we have a particularly large community of members, so a lot of the value came from getting a lot of one-to-one time with the community founders.
[IMAGE] Screenshot of engagement within the Traffic Think Tank Slack community
The good thing about having 100 members was that it was just about feasible to give each and every member some one-to-one time within the month, which really helped us to deliver those moments of delight that the community needed early on.
Two-and-a-half months after we launched Traffic Think Tank, we opened the doors to another 250 people, taking our total number of members to 350.
This is where we experienced our first growing pains.
Our original members had become used to being able to drop us direct messages and expect an almost instant response, but this wasn’t feasible anymore. There were too many people, and we needed to create a shift in behavior. We needed more value to come from the community engaging with one another or we’d never be able to scale beyond this level.
We started to really pay attention to engagement metrics; how many people were logging in every day, and of those, how many were actually posting messages within public channels.
We asked members that were logging in a lot but weren’t posting (the “lurkers”) why that was the case. We also asked the members that engaged in the community the most what motivated them to post regularly.
We learned a lot from doing this. We found that the large majority of highly-engaged members had much more experience in SEO, whereas most of the “lurkers” were beginners. This meant that most of the information being shared in the community was very advanced, with a lot of feedback from the beginners in the group being that they “didn’t want to ask a stupid question”.
As managers of the community, we needed to facilitate conversations that catered to all of our members, not just those at a certain level of skill.
To tackle this problem, we created a number of new channels that had a much deeper focus on beginner topics so novice members had a safe place to ask questions without judgment.
We also started running live video Q&As each month where we’d answer questions submitted by the community. This gave our members one-on-one time with me, Nick and Ian, but spread the value of these conversations across the whole community rather than them being hidden within private messages.
As a result of these changes, we found that the more experienced members in the community were really enjoying sharing their knowledge with those with less experience. The number of replies within each question thread was really starting to increase, and the community started to shift away from just being a bunch of threads created by me, Nick and Ian to a thriving forum of diverse topics compiled by a diverse set of individuals.
This is what we’d always wanted. A true community. It was starting to happen.
[IMAGE] Chart showing community engagement vs individual member value
At the same time, we started to realize that we’ll eventually reach a tipping point where there’ll be too much content for us to manage and our members to engage with. When we reach this point, the community will be tough to follow and the quality of any given post will go down. Not only that, but the community will become increasingly difficult to moderate. We’re not there yet, but we recognize that this will come, and we’ll have to adjust our model again.

Advocating advocacy

As we started to feel more comfortable about the value that members were receiving, we made the decision to indefinitely open for new members. At the same time, we increased the price of membership (from $99 a month to $119) in a bid to strike the right balance between profitability as a business and to slow down the rate at which we were reaching the tipping point of community size.
We also made the decision to repay all of our early adopters by grandfathering them in to the original pricing – and committing to always do this in the future.
Despite the price increase, we saw a continued flow of new members come into the community. The craziest part about this was that we were doing practically no marketing activities to encourage new members– this was all coming from word of mouth. Our members were getting enough value from the community that they were recommending it to their friends, colleagues and business partners.
The scale at which this was happening really took us by surprise and it told us one thing very clearly: delivering more value to members resulted in more value being delivered to the business.
This is a wonderful dynamic to have because it perfectly aligns the incentives on both sides. We’d said from the start that we wouldn’t sacrifice value to members for more revenue – this is something that all three of us felt very strongly about. First and foremost, we wanted to create a community that delivered value to its members and was run in a way that aligned with our values as people.
If we could find a way to stimulate brand advocacy, while also tightening the bonds between all of our individual community members, we’d be boosting both customer retention and customer acquisition in the same motion.
This became our next big focus.
[TWEET] Adam, one of our members wore his Traffic Think Tank t-shirt in the Sahara desert
We started with some simple things:
In particular, we saw that as members started to meet in person or via calls the community itself was feeling more and more like a family. It became much closer knit and some members started to build up a really positive reputation for being particularly helpful to other members, or for having really strong knowledge in a specific area.
[TWEET] Dinner with some of the Traffic Think Tank members in Brighton, UK
Nick, Ian and I would go out of our way to try and meet with members in real life wherever we could. I was taken aback by how appreciative people were for us doing this, and it also served as an invaluable way to gain honest feedback from members.
There was another trend that we’d observed that we didn’t really expect to happen. More and more members were doing business with each another. We’ve had people find new jobs through the community, sell businesses to other members, launch joint ventures together and bring members in as consultants to their business. This has probably been the most rewarding thing to watch, and it was clear that the deeper relationships that our members were forming were resulting in an increased level of trust to work with each other.
We wanted to harness this and take it to a new level. This brought us to arguably the best decision we’ve made so far running Traffic Think Tank… we were going to run a big live event for our members.

I have no idea what I’m doing

It’s the first week of January 2019 and we’re less than three weeks away from Traffic Think Tank LIVE, our first ever in-person event hosting 150 people, most of which are Traffic Think Tank members.
It's like an ongoing nightmare I can’t wake up from.
That was Nick’s response in our private admin channel to myself and Ian when I asked if they were finding the run-up to the event as stressful as I was.
I think that all three of us were riding on such a high from how the community was growing that we felt like we could do anything. Running an event? How hard can it be?
Well, turns out it’s really hard.
We had seven different speakers flying over from around the world to speak at the event, there was a pre- and after event party, and we’d planned a charity dinner where we would take ten attendees (picked at random via a raffle) out for a fancy meal. Oh, and Nick, Ian and I were hosting a live Q&A session on stage.
It wasn’t until precisely 48 hours before the event that we’d realized we didn’t have any microphones, nor had a large amount of the swag we’d ordered arrived. Plus, a giant storm had hit Philly causing a TON of flight cancellations. Perfect. Just perfect.
This was honestly the tip of the iceberg.
We hadn’t thought about who was going to run the registration desk, who would be taking photos during the event and who would actually field questions from the audience while all three of us sat on stage for our live Q&A panel. Turns out that the answer to all of those questions were my wife, Laura, and Nick’s wife, Kelley. Thankfully, they were on hand to save our asses.
The weeks running up to the event were honestly some of the most stressful of my life. We sold around 50% of our ticket allocation within the final two weeks before the event. All of the event organizers told us this would happen, but did we believe them? Hell no!
Imagine having two weeks until the big day and as it stood half of the room would be completely empty. I was ready to fly most of my extended family over just to make it look remotely busy.
[IMAGE] One of our speakers, Ryan Stewart, presenting at Traffic Think Tank LIVE
Thankfully, if all came together. We managed to acquire some microphones, the swag arrived on the morning of the event, all of our speakers were able to make it on time and the weather just about held up so that our entire allocation of ticket holders was able to make it to the event. We pooled together and I’m proud to say that the event was a huge success.
While we made a substantial financial loss on the event itself, January saw a huge spike in new members, which more than recouped our losses. Not only that, but we got to hang out with a load of our members all day while they said really nice things about the thing we’d built. It was both exhausting and incredibly rewarding.
Bring on Traffic Think Tank LIVE 2020! (This time we’re hiring an event manager...)

The road ahead

Fast forward to today (August 2019) and Traffic Think Tank has over 650 members. The biggest challenges that we’re tackling right now include making sure the most interesting conversations and best content surfaces to the top of the community, making Slack more searchable (this is ultimately one of its flaws as a platform) and giving members a quicker way to find the exclusive content that we create. You’ll notice there’s a pretty clear theme here.
In the past 30 days, 4,566 messages were posted in public channels inside Traffic Think Tank. If you add on any messages posted inside private direct messages, this number rises to 21,612. That’s a lot of messages.
To solve these challenges and enable further scale in the future, we’ve invested a bunch of cash and our time into building out a full learning management system (LMS) that all members will get access to alongside the Slack community. The LMS will be a web-based portal that houses all of the video content we produce. It will also provide an account admin section where users can update or change their billing information (they have to email us to do this right now, which isn’t ideal), a list of membership perks and discounts with our partners, and a list of links to some of the best threads within Slack – when clicked, these will drop you directly into Slack.
[IMAGE] Designs for the new learning management system (LMS)
It’s not been easy, but we’re 95% of the way through this and I’m certain that it will have a hugely positive impact on the experience for our members.
Alongside this we hired a community manager, Liz, who supports with any questions that our members have, coordinates with external experts to arrange webinars for the community, helps with new member onboarding, and has tightened up some of our processes around billing and general accounts admin. This was a great decision.
Finally, we’ve started planning next year’s live event, which we plan to more than double in size to 350 attendees, and we decided to pick a slightly warmer location in Miami this time out. Stay tuned for me to have a complete meltdown 3 weeks from the event.

Final thoughts

When I look back on the journey we’ve had so far building Traffic Think Tank, there’s one very important piece to this puzzle that’s made all of this work that I’ve failed to mention so far: co-founder alignment.
Building a community is a balancing act that relies heavily on those in charge being completely aligned. Nick, Ian and I completely trust each other and more importantly, are philosophically aligned on how we want to run and grow the community. If we didn’t have this, the friction between us could tear apart the entire community.
Picking the right people to work with is important in any company, but when your business is literally about bringing people together, there’s no margin for error here.
While I’m sure there will be many more challenges ahead, knowing that we all trust each other to make decisions that fall in line with each of our core values makes these challenges dramatically easier to overcome.
Finally, I’d like to thank all of our members for making the community what it is today – it’d be nothing without you and I promise that we’ll never take that for granted.

I originally posted this on my blog here. Welcoming all of your thoughts, comments, questions and I'll do my best to answer them :)
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2019.08.03 09:19 amyparker0405 TOP 5 TRICKS TO GET INCREASED ORGANIC TRAFFIC TO YOUR WEBSITE

TOP 5 TRICKS TO GET INCREASED ORGANIC TRAFFIC TO YOUR WEBSITE

https://preview.redd.it/shqfgm8yr6e31.jpg?width=1060&format=pjpg&auto=webp&s=c6284eb2246abe4ac20c97d43f97826bc680f74b
TOP 5 TRICKS TO GET INCREASED ORGANIC TRAFFIC TO YOUR WEBSITE
Improving natural traffic for your site may appear to be a difficult activity, however it is conceivable with the assistance of SEO master in Los Angeles. Utilization of right SEO procedures can drive significant and focused on traffic to your business site. Consequently, natural traffic is viewed as the best traffic to any site or blog.
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Blog
Blogging is viewed as one of the best approaches to expand your natural site traffic. Your potential clients would have a great deal of inquiries or questions about your items or administrations. You can blog about responses to those inquiries. A nitty gritty article covering every one of the worries that an imminent customer may have can do ponders for your site traffic. Regardless of whether you compose your own web journals or have a group of specialists for SEO Raleigh, ensure that a couple of websites are posted each week.
Contribute Blog Posts
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Direct Keyword Research
Watchwords are the most significant factor in the general procedure of website improvement. Pick your watchwords cautiously. You can make a watchword database and compose writes on a portion of the well known key expressions to get the most extreme advantage. It tends to be a smart thought to pick long tail watchwords as they can enable you to get incredible points of interest and can make your site rank higher all the more effectively. Contract a SEO Company to enable you to choose the correct watchwords.
Make Quality Content
You may have heard that Content is King. Digital Marketing Agency in Brighton is totally valid. Superb substance can draw in backlinks and improve the general client experience of your site. The web substance and articles distributed on your site ought to be greatly improved than your rivals'. Ensure that your substance stands out from the group. Web optimization specialists have a group of experienced substance authors to enable you to compose crisp and quality substance.
Attempt Link Building
Some site proprietors overlook the significance of third party referencing. Web search tools love quality connections and consequently, it is significant for your site or blog to have amazing connections. Abstain from burning through cash on purchasing back links as it very well may be hazardous. Utilizing spam can hurt the notoriety of your business site.
Sources:- https://nhsdigital.water.blog/2019/07/17/best-digital-marketing-companies-in-brighton-does-my-website-need-a-blog/
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2019.06.07 00:13 Chinomenal Summer Transfer Megathread 2019

Welcome to the Summer Transfer Megathread 2019!
Here you can discuss rumours, confirmed transfers and also which player you personally would want to sign and how you would like to integrate them into the squad. Of course transfer rumours can still be posted as their own separate posts but you are free to post them in here as well.
I will keep this updated as new rumours come in, but only those sources that mention us directly. If you believe a rumour should be added, just PM me or post them down in the comments.
If you want to know how reliable a source is, just take a look at our Transfer Tier Guide.

Confirmed

Signings
Player Age Position From Fee Source
Max Grün 32 GK SV Darmstadt 98 ? borussia.de
Tim Luca Zimpel 16 ZDM Borussia Dortmund U16 ? Borussia via Express
Jacob Italiano 17 OM Perth Glory ? borussia.de
Stefan Lainer 26 RB Red Bull Salzburg €10-12m borussia.de
Breel Embolo 22 FW Schalke 04 €10m + add ons (€5-8m) borussia.de
Marcus Thuram 21 FW EA Guingamp €9m borussia.de
Ramy Bensebaini 24 LV FC Stade Rennes €7-9m borussia.de
Departures
Player Age Position To Fee Source
Hazard 26 FWR Borussia Dortmund €25.5m borussia.de
Nicolas 21 GK 1.FC Union Berlin loan borussia.de
Drmic 26 FW Norwich City free Eberl via Sky Germany, canaries.co.uk
Cuisance 19 CM FC Bayern München €10m fcbayern.com
Lang 28 RB SV Werder Bremen loan + option to buy (€2.5m) borussia.de

Rumours

Signings
Player Age Position From Fee Source
Leandro Trossard 24 FWL KRC Genk €15-20m Bild (17.01.19), Het Nieuwsblad/Josy Comhair (03.05.19), Bild (22.05.19), Het Nieuwsblad (24.05.19), Rheinische Post (26.05.19), Voetbal24 (09.06.19), Rheinische Post/Sebastian Hochrainer (10.06.19), Het Laatste Nieuws (14.06.19), Het Belang van Limburg (23.06.19), Het Laatste Nieuws/Kristof Terreur (23.06.19), Trossard on Facebook (24.06.19), brightonandhovealbion.com (26.06.19)
Dodi Lukebakio 21 FW FC Watford ? Bild (12.02.19), Rheinische Post (09.06.19), herthabsc.de (01.08.19)
Marc Oliver Kempf 24 CB VfB Stuttgart ? Sport Bild (13.02.19)
Niklas Stark 24 CB Hertha BSC ? Sport Bild (13.02.19)
Van Hau Doan 20 LB Ha Noi FC ? Fussball Transfers (13.03.19)
Luca Waldschmidt 23 FW SC Freiburg ? Bild (19.03.19), Bild (20.05.19), Sport Bild (04.08.19)
Jong-min Seo 17 OM Eintracht Frankfurt U17 ? Yonhap News Agency (23.03.2019)
Daishawn Redan 18 FW FC Chelsea U23 ? Sport Bild (27.03.19), herthabsc.de (18.07.19)
Linton Maina 19 LM Hannover 96 ? Neue Presse (30.03.2019)
Kaan Ayhan 24 CB Fortuna Düsseldorf €8m Sport Bild (03.04.19), Express (01.06.19)
Benito Raman 24 RM Fortuna Düsseldorf €15m Sport Bild (17.04.19), Bild (20.05.19), Het Nieuwsblad (24.05.19), Bild/Sport Bild (08.06.19), Rheinische Post (09.06.19), s04.de (05.07.19)
Alexis Claude-Maurice 21 LM FC Lorient €8-18m L'Équipe (18.04.19), L'Équipe (19.06.19), Rheinische Post (19.06.19), Rheinische Post (28.06.19, Bild (14.07.19), ogcnice.com (29.08.19)
Ruben Vargas 20 LM FC Luzern ? Luzerner Zeitung (20.04.19), fcaugsburg.de (18.06.19)
Fredrik Gulbrandsen 26 FW RB Salzburg free Salzburger Nachrichten (23.04.19), Rheinische Post (25.04.19), Bild (31.05.19), Rheinische Post (01.06.19), ibfk.com.tr (25.06.19)
Xaver Schlager 21 CM RB Salzburg €12m Rheinische Post (25.04.19), Salzburger Nachrichten (25.05.19), Bild (31.05.19), Rheinische Post (01.06.19), Salzburger Nachrichten (04.06.19), Sportbuzzer (20.06.19), Kicker (20.06.19), Rheinische Post (20.06.19), vfl.wolfsburg.de (26.06.19)
Sebastian Vasiliadis 21 CM SC Paderborn ? Westfalen-Blatt (27.04.19), Express (18.08.19), Martin Przondziono via Kicker (21.08.19)
Juan Miranda 19 LB FC Barcelona B ? Sin Concesiones/Marçal Lorente (20.05.19), schalke04.de (30.08.19)
Marc Cucurella 20 LB SD Eibar €8-10m Sport (20.05.19), Bild (20.05.19), getafecf.com (18.07.19)
Eljif Elmas 19 CM Fenerbahce Istanbul €20m Radio Marte/Petar Tomovski (23.05.19), sscnapoli.it (23.07.19)
Aarón Martín 22 LB 1.FSV Mainz 05 ? Express (24.05.19)
Ellyes Skhiri 24 CM HSC Montpellier ? L'Équipe (28.05.19), fc.de (29.07.19)
Anastasios Donis 22 FW VfB Stuttgart €13m Kicker (29.05.19)
Martin Ødegaard 20 FWR Real Madrid ? Express (31.05.19), realmadrid.com (05.07.19)
Valentino Lazaro 23 RB Hertha BSC €20m Rheinische Post (31.05.19), Rheinische Post (09.06.19), Rheinische Post (18.06.19), inter.it (01.07.19)
Dani Olmo 21 CM Dinamo Zagreb €25m Kicker (06.06.19), Kicker (13.06.19), L'Équipe (16.06.19), AS (09.07.19)
Jeremy Toljan 24 RB Borussia Dortmund ? Bild (07.06.19), Rheinische Post (09.06.19), sassuolocalcio.it (11.07.19)
Maximilian Philipp 25 FW Borussia Dortmund ? Rheinische Post (09.06.19), Bild (13.06.19), Sportbuzzer (19.06.19), fcdynamo.ru (09.08.19)
Bernardo 24 LV Brighton & Hove Albion ? Kicker (13.06.19)
Lukas Nmecha 20 FW Manchester City U23 ? Bild (14.06.19), vfl-wolfsburg.de (03.08.19)
Joshua McPake 17 FWR Glasgow Rangers U18 ? Daily Record (18.06.19)
Malang Sarr 20 CB OGC Nice €15-20m Nice-Matin (18.06.19), Sky Germany (19.06.19), Rheinische Post (21.06.19), Kicker (21.06.19), Rheinische Post (26.06.19), Rheinische Post (28.06.19, Kicker (28.06.19), Express (01.07.19), Kicker (01.07.19), Sky Germany (02.07.19), Rheinische Post (03.07.19), Nice-Matin (03.07.19), Rheinische Post (09.07.19), Bild (09.07.19), Rheinische Post (10.07.19), Express (10.07.19), Eberl via Sky Germany (13.07.19), Eberl via Sky Germany (16.07.19), Kicker (16.07.19), Kicker (17.07.19), Rheinische Post (31.07.19), Eberl via Rheinische Post (04.08.19), Patrick Vieira (08.08.19)
Flavien Tait 26 LM SCO Angers ? L'Équipe (22.06.19), L'Équipe (28.06.19), Express (01.07.19), staderennais.com (09.07.19)
Jonathan Panzo 18 CB AS Monaco B ? L'Équipe (28.06.19), cerclebrugge.be
Bryan Mbeumo 19 FWR ES Troyes AC €8m L'Équipe (13.07.19), Kicker (13.07.19), brentfordfc.com (05.08.19)
Timo Baumgartl 23 CB VfB Stuttgart ? SWR (16.07.19), Express (16.07.19), Rheinische Post (17.07.19), Bild (17.07.19), psv.nl (25.07.19)
Josh Onomah 22 CM Tottenham Hotspur ? The Sun (17.07.19), fulhamfc.com (08.08.19)
Hatem Ben Arfa 32 AMC free free L'Équipe (18.07.19)
Christian Kabasele 28 CB FC Watford €10m RTBF (20.07.19)
Oriol Busquets 20 DMC FC Barcelona B loan Sport (01.08.19)
Maximilian Wöber 21 CB FC Sevilla €12m Estadio Deportivo (10.08.19), redbullsalzburg.at (13.08.19)
Philipp Max 25 LV FC Augsburg ? Bild (12.08.19)
Michael Gregoritsch 25 FW FC Augsburg >€10m Augsburger Allgemeine (18.08.19)
Marco Richter 21 FWL FC Augsburg >€10m Sport Bild (04.08.19)
Departures
Player Age Position Too Fee Source
Zakaria 22 CM Borussia Dortmund ? Sport Bild (23.05.18), Express (23.05.18), Bild (23.01.19), Express (23.01.19), Fussball Transfers (18.05.19)
Sommer 30 GK FC Barcelona ? Marca (21.07.18), Kicker (23.07.18), Marca (04.05.19)
Ginter 25 CB Tottenham €35-60m Sky Sports (07.02.19), Bild (01.08.19), Eberl via Rheinische Post (02.08.19)
Ginter 25 CB Arsenal ? Sky Sports (07.02.19)
Elvedi 22 CB Manchester City ? Bild (12.02.19), Bild (21.06.19), Sport Witness (21.06.19), Elvedi via Express (07.07.19)
Ginter 25 CB FC Chelsea ? The Sun (15.02.19)
Ginter 25 CB FC Liverpool ? Calciomercato (01.03.19)
Wendt 33 LB IFK Göteborg ? Blåvittpodden Podcast (30.04.19), Andre Oechsner (30.04.2019)
Plea 26 FW Borussia Dortmund ? Yahoo Sport France (20.06.19), Bild (23.06.19)
Ginter 25 CB Atlético Madrid €35-60m Bild (01.08.19), Eberl via Rheinische Post (02.08.19)
Neuhaus 22 CM A.C. Milan ? Sportface (14.08.19), Gazzetta dello Sport (15.08.19)
submitted by Chinomenal to fohlenelf [link] [comments]


2019.05.28 18:10 vendetta4guitar Chrome Extensions For SEOs

Full video here - by Ross Tavendale
SEOs and Chrome
This list will offer extensions for the following areas:

Lighthouse Extension - Speed Reports
Firstly, you are going to want to download the Lighthouse extension so you can run speed reports from your browser. Now there are two ways to run a Lighthouse speed report. Firstly if you simply open up Chrome Dev tools by hitting command, shift, and C, it will open up for you. Then go to the audits tab and click run a report; this is a great way to see what you can actually optimize on the site for speed. The downside is a lack of reporting and export functionality.
That is where this browser plugin comes in really handy. Click the little Lighthouse button, it will run the report, and it will give you export options for CSV or HTML so you can easily share it with your team.

Web Developer Plugin

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The next one is essential for technical SEO's. Big shout out to John Fegan and Tom Greegan for calling this one out. It is, of course, the Web Developer plugin. The great thing about this plugin is it lets you disable elements like JavaScript; it highlights broken links on the page, it outlines all your H-tags and sorts different HTML elements. It is really useful. So when you are diagnosing technical issues, you can zoom right in and see exactly where the problem is.

Wappalyzer

On the subject of tech and how the site's actually built, Lewis Koch actually recommended Wappalyzer. So essentially, Wappalyzer identifies the technology that is running on the site. Very cool.

Redirect Trace

Next up, Tom Capper, the lead SEO consultant at Distilled, mentioned some absolute bangers, but there was one in particular that piqued my interest. It was a plugin by my buddy Chris Cemper who runs Link Research Tools. It was a Firefox plugin called Redirect Trace. Essentially it allows you to see all the daisy chain redirects and spits out a lovely report so you can see all the different redirect paths.

Spam Flag

Next up, Dan Taylor, the senior consultant at Salt Agency, recommended a plugin that he actually created called Spam Flag. Now in his words, the way it works is you put in a domain, and it highlights the links on the page to your domain that may be flagged as spammy links. He says they are currently revamping it at the moment, but it is about to go back into the Chrome store again, so definitely want to look out for. Thanks, Dan, we are really looking forward to that new release.

Google Analytics Debugger

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Next up, we would be remiss if we did not mention Analytics and Pixel Helper. So Kasra on Twitter reminded us of the importance of analytics with a hat tip towards the GA Debugger plugin, also the Facebook pixel helper. Essentially these things allow you to audit your analytics tags at a page level, so you can see everything that's firing.

Observe Point - Tag Debugging

On the same topic of analytics, the organizer of the Take it Offline events and the head of SEO at Just Eat, Mr. Gerry White himself, weighted in with some excellent enterprise solutions for auditing your analytics tags with a little bit more depth. In particular, he says use Observe Point, and also Data Slayer. Now, these are more fully featured tag and auditing systems that are built for enterprise level, but an excellent addition, and I would highly recommend you check them out.

Grammarly

Next up, spelling and organization. Where would we be if we couldn't craft excellent emails to send to devs and annoy them about the technical updates we want to happen the site? Well, Pitchbox voted for Grammarlyplugin that helps your grammar and spelling. That is probably why all their Tweets look so fantastically well spelled.

Calendly

Carrie Hill also mentioned that uses Calendly —wow, that is a mouthful— so that she can send a link to people so they can book a time on the calendar to have a phone call with her instead of the usual thing that happens which is email tennis, are you available at this time? No, are you available at this time? It is a nice all arounder.

SEO Minion

Next up, as an all arounder plugin, Claire Carlile on Twitter said that she uses a tool called SEO Minion, which pretty much looks like it does everything for you from Hreflang validation to on page SEO to broken link checking. She even went to the boiler of actually showing me the tool on the Type A Media site, and actually highlighting some of the things that we need to fix. Thank you very much for that Claire, much appreciated.

SEO Quake

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Another plugin that was mentioned by over half of the SEO's on Twitter was, of course, the one and only SEO Quake, which is actually a plugin that was designed by SEMrush. Essentially it gives you domain level and URL level intelligence with hundreds of data points so you can very quickly work out the quality of the URL you are looking at as well as a bunch of really essential SEO information about the page.

View Rendered Source

Next up, rendering. So, Andrew from Optimisey, which is literally in my opinion, the best SEO me up in the entire UK, recommended something called View Rendered Source, which is essentially showing you the browser itself when it renders code, what it is actually using and actually seeing, versus what the server is actually serving up. Great if you are working with JavaScript sites using React or Angular or similar.

Hreflang Handler

Khushal from Twitter mentioned Hreflang Handler, which creates a dropdown box on the page with all the Hreflang tags that are present, so you can really easily click on them and cross reference the URL's that are in your Hreflang markup, so you can make sure that they are correct; insanely useful.

Redirect Chain

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Next up is Redirect Chain. So imagine you have been on the SEMrush Audit Tool, and you can see lots of daisy chain redirects. Well, if you want to inspect this further, what we would recommend is, if you are not using the Link Research Tool, you can use the Ayima Redirect Chain Tool. Essentially it shows you all the header responses and all the redirects the URL is going through in order to actually find out how many times URL's daisy chaining so you can get it fixed really quickly. Shout out to Andy Drinkwater for that recommendation, absolutely fantastic.

Keyboard Shortcuts

Now they say in life, there are no shortcuts to success. That is unless we are talking about keyboard shortcuts, and if you are in Chrome, you have got to learn your keyboard shortcuts. Need a new tab? Command T. Need to close a tab? Command W. If you need to get a brand new Google Sheet on the fly? Command L to select a search bar, then literally just type sheets.new. Boom, new spreadsheet.

Great Suspender - Save You Computer Resources!

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All right, so let's say that you have just put all these plugins into Chrome; you are going to find out very quickly that Chrome is very RAM and resource hungry and your machine is literally just going to ... and slow right down. That is why we need another plugin called the Great Suspender. Now I am not talking about stockings and suspenders; I am talking about a plugin that suspends background actions in all of the non-active tabs so that your browser speeds up and only focuses on the thing you are working on.
So if you are one of those guys that have 100 tabs open at once, you absolutely need this in order to improve the performance of Chrome. Massive shout out to Daniel Cutchard for this one. It is an excellent suggestion.

Link Clump

Now sometimes as an SEO we just need to get data off a page in order to analyze it and start playing around with it. So that's where some basic scraping tools come in really, really handy. So if you want to grab like a cluster of links that are sitting on a page and pull their anchor text and also URL's Link Clump is definitely one you need to use. Essentially just lasso around everything on the page, and it copies it straight onto your clipboard.

Scrape Similar

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But if you are looking for some more intense scraping, I recommend a plugin called Scrape Similar (9:13). Essentially this works by selecting an element on the page, so let's say you are on Wikipedia, you would select the top line of a table, right-click, and then hit scrape similar, and what it is going to do, it is going to pull the entire table of data out and export to CSV. Amazing for scraping data from tables in Wikipedia.

Xpath

Now whilst we are on the subject of scraping our lead SEO consultant Max Copeland gave a great talk about using custom extraction using Screaming Frog at this year's Brighton SEO.
Now if you want to extract elements from a page, you are going to need to use something called Xpath. And in order to use Xpath, you need to construct Xpath Queries. You could do that manually, or you go to Chrome, inspect element, and then highlight the bit you want to copy out, right-click, and copy as Xpath. That will actually take it out so you can stick it into your crawler and it will start pulling all that stuff off the site for you. No coding needed.

Crystal Knows

And last up, if you are a salesperson, Chris Simmance recommends using Crystal Knows. This is a plugin that actually reads a LinkedIn profile and matches it to an email address to understand a little bit more about the person that you are actually trying to pitch. Now, for us salespeople that is an absolute game changer. And also if you are doing outreach, maybe try it on a couple of journalists.
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